David B. Roundsley - Musician, Author, Artist
David B. Roundsley

Communication

Being involved in many artistic disciplines, I’ve come to realize all forms of art, be it fine art, graphic or web design, music, dance, performance and the written word are all about communication.

Previously I had always segmented my areas of work: web design, graphic design, photography, multi-media, video, music production, and writing. With the website redesign, I’m bringing the various artistic disciplines together under one roof.

Fine Art & Visual Merchandising

My first course of study in college was as a Fine Art major. Concurrently my first job was head designer in the visual merchandising department of a major department store chain, where I was given free rein to visualize and build engaging signage, props, sets, and anything else that would engage the shoppers and increase point of purchase sales.

Retail Display

My love of music was also overtaking me and it was through album art I developed a love of typography, logos and branding merged with fine art that created an engaging visual hybrid I still appreciate to this day.

During this period I lamented the demise of posters promoting and memorializing concerts and began designing my own mixed media of watercolor, acrylics, pen & ink, and airbrush.

Posters - Jefferson Airplane, Siouxie & the Banshees, Jay Ferguson, Starz, Bowie, Iron Maiden, Soft Cell
Posters done in pen & ink, watercolor, acrylics, and airbrush ranging in size from 8″ x 10″ up to 22″ x 27″

After completing my fine arts studies and having a very fulfilling and successful run in visual merchandising I wanted to expand into the areas of commercial art and returned to school with a major in Technical Arts & Graphics at the College of San Mateo, California.

I longed for more precision in what I was rendering and this course of study provided foundations in typography, drafting and layout.

Technical Arts & Graphics - The College of San Mateo

I have played piano from a very early age and around the time I was finishing up my second round of studies I purchased a couple of synthesizers and a Portastudio and began writing and composing my own material.

Syndrome Sounds Version 1: Sequential Circuits Drum machine and six-track  keyboard, Korg Poly 6.
Syndrome Sounds V1: Sequential Circuits Drum Tracks, Six-Track, Korg Poly 6 and a Portastudio

My time was split between graphic design projects working with start-ups and small businesses, working on my own music and working with other local artists assisting with mixing or recording their material.

My next round of education included digital design, web design, multimedia as well as audio design.

Graphics and Audio Design programs: Logic Pro X, Adobe Creative Cloud

During this period I received a call that a start-up, GetSmart.com needed a quick fix with some functionality and images on their recently redesigned home page. Getting the call at 10 at night and having no base files to work form other than what was currently live on the web, I was able to restructure and redesign the problem areas before sunrise.

GetSmart.com

Additional requests followed and it became apparent that it would be more cost effective for me to join them part time. I soon joined the company full time as Creative Director as well as the main production artist and provided the front-end HTML. Over the course of a year and a half we redesigned, rebuilt and expanded the website and business two times. GetSmart became an attractive acquisition target for Providian Financial which had been unable to gain any traction online despite a very large art and technology department. Providian had just rolled out a multi-million dollar campaign for an online-only credit card, Aria. Shortly after the GetSmart acquisition the decision was made to jettison the Aria brand and rebrand it as a GetSmart Credit Card.

Aria Credit Card - GetSmart Credit Card

At this point, the company shifted and I was suddenly in one of the largest company-wide art departments in the private sector. When GetSmart was a start-up we could go from meeting to mock up to design implementation in a few days. Suddenly there would be meetings that lasted weeks over a particular shade of blue in a banner ad that would only run for a quick cycle.

I left Providian in January 2002, rebuilt my audio studio (Syndrome Sounds V2), and began recording in earnest. An opportunity presented itself to score some short movies shot in France and those soundtracks became the basis for my first commercial release under the band name Munich Syndrome, Sensual Ambience.

Munich Syndrome - Sensual Ambience soundtrack: Sensual Ambience (Paris Movie), Cathedral Interlude, Endless Possibilities, A Night in Paris, Quiet Atmosphere
Soundtrack Songs gathered for Sensual Ambience

Primarily down-tempo electronica with jazz inflections, many of the songs from this album have been licensed commercially, including Quiet Atmosphere which was used by L’Oreal for their Pureology brand.

Sensual Ambience (with the electro EP) - the debut album from Munich Syndrome. Words & Music by David B. Roundsley
Sensual Ambience (with the electro EP)

In 2004 the SVP I reported to at GetSmart began a new start-up, FastFind.com, and I came on board as Creative Director. I also provided the front-end and intranet HTML, web design, and supporting graphic materials.

FastFInd.com
FastFind.com

subsequently built out several vertical offerings (from the core business model of matching lenders and borrowers) within a few months of going live. FastFind became an acquisition target by BankRate.com about a year after we launched.

After the acquisition website tweaks slowed to a crawl and I transitioned to doing 100’s of online banner ads. Some of the ads I designed during this period had the highest conversion rates Bankrate.com ever had up that point in time.

Syndrome Sounds - Record Label and Music Publishing via ASCAP
Syndrome Sounds – Record Label and Music Publishing
Syndrome Sounds / ASCAP

In 2006 I left Bankrate to concentrate on music. Along with releases by Munich Syndrome I established the independent label Syndrome Sounds, which is also my music publishing; Syndrome Sounds / ASCAP

Munich Syndrome - The First 9 albums: Sensual Ambience, Electro Pop, Electronic Ecstasy, Robotika (Expanded), Robotika (VIP Edition), Atmospherics 1: Urbania, World of Tomorrow, Electro Pop 2 (Deluxe Edition), The Best Of
Munich Syndrome – The First 9 albums: Sensual Ambience, Electro Pop, Electronic Ecstasy, Robotika (Expanded), Robotika (VIP Edition), Atmospherics 1: Urbania, World of Tomorrow, Electro Pop 2 (Deluxe Edition), The Best Of

Along with releasing 9 albums as Munich Syndrome and establishing Syndrome Sounds, I created and established a Munich Syndrome Video Channel on YouTube. There are currently 55+ videos (and counting). If you like any of them, please subscribe to be notified when new ones go up.

Munich Syndrome Video Channel, please subscribe to receive notifications when new videos are uploaded!

The Story…

At the beginning of 2007 a talk show with the subject matter of adoption reunions came on. Being adopted, I paid attention. At the end of the show they displayed a website. They said if you entered the personal information you had you might be reunited or connected with a relative.

I entered the information and about an hour later I received a call from a search angel. She said she knew my birth mother’s maiden name and where was currently living. What I thought might be a reunion or sorts, or some basic information turned into a 12+ year search that has led me to several states over thousands of miles and many phone calls, emails and letters. During the journey many of the people I encountered all said this would have the makings of a book and I should document and memorialize it.

Beginning in January of 2019, after a few false starts, I began writing the book in earnest. A first draft is out for review and I am hoping to have the book completed and published in the not-too-distant future.

Bad Blood - A Life Without Consequence, a memoir by David B. Roundsley about his 12+ year search for his birth parents and the truth behind his adoption.
Bad Blood – A Life Without Consequence, a memoir by David B. Roundsley about his 12+ year search for his birth parents and the truth about his adoption.

Next Steps…

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